Smoke-free alternatives have a role to play in public health. While it’s best to quit cigarettes or never start smoking, smokers who don’t quit have a right to choose better alternatives. Society needs the right regulation to support those better choices.

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Our statement of purpose

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2020 Concordia Annual Summit speech by André Calantzopoulos

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Engaging society

PMI wants to start conversations and put adult smokers at the center of the discussion. Find out more about how we are trying to unsmoke the world.

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